Over 200 combined years, meeting clients' needs

Company Profile

In business since 1987, Allsport Insurance Marketing Ltd. is an incorporated Managing General Agent (MGA) specializing in providing insurance to Canadians for sport, leisure and recreation activities.

History

During the mid-1980's liability insurance markets experienced a major crisis resulting in substantial price increases, reduction in coverage and unavailability of coverage at any price for some activities.

At the same time, directors, coaches and referees of sport organizations became aware that they could be sued for their volunteer activities. In order to maintain the support of these volunteers, the sport organizations had to provide liability insurance to protect their members. Recognizing a business opportunity, Allsport was formed and became a national pioneer in this niche market.

An associate company was formed first to meet the sport insurance needs of British Columbians. Soon it was identified that this type of coverage was absent nationally, and Allsport was launched to distribute our products through licensed Canadian insurance brokers. On March 31, 2017 Allsport was acquired by Markel Canada Ltd. having previously been a 50% shareholder.

Today, Allsport and Markel combine forces as the largest insurer of non-profit sports associations in Canada.


Carrier / Security

Syndicate 3000 at Lloyd's 100%
Rated A- (Excellent) by A.M. Best
A (Strong) by Standard & Poor's

As a Lloyd's Syndicate, Markel Syndicate 3000 also attracts the ratings of the Lloyd's market as a whole and its policyholders benefit from the additional security of the Lloyd's central fund. In addition, as a Lloyd's Approved Coverholder, Allsport has the ability to provide quotes, issue policies and manage claims directly.

More information on Markel International is available at www.markelintl.com
More information on Lloyd's of London is available at www.lloyds.com